Addressing ambiguity head-on with cross-functional workshops that lead to team alignment on the problem to be solved and defining a strategy for designing successful product solutions.
Develop a keen understanding of the motivations and needs of users that provide insight into the riskiest aspects of a project, allowing the team to move forward confidently.
Explore design concepts that address user needs through user flows, information architecture, wireframing, and content requirements.
Validating design concepts through interactive prototyping to ensure the design solutions successfully address user needs and are usable.
Adding pixel polish to make the final design aesthetically pleasing while also enhancing the user's experience engaging with your product.
Melissa asks great questions that helped us figure out what we needed to include in our initial product offering. She helped us to stay focused on the problem needing to be solved and for who instead of jumping to implementation.
Melissa understands how startups need to work. In the first year or so it's important to place bets and keep moving to get customers. Not many designers are willing to work like this though. However, Melissa clearly thrives in this environment.
Melissa's strong domain knowledge, intuitive sense of user experience, coupled with their keen eye for design has enabled our organization to rapidly prototype, get feedback and launch a new product offering.
